Employee Referral Program
Wolters Kluwer is a global provider of professional information, software solutions, and services for clinicians, nurses, accountants, lawyers, and tax, finance, audit, risk, compliance, and regulatory sectors.
Project
Design a digital product and collateral for an internal program to incentivize employees to refer new talent
Data Gathering
Almost 1200 of Wolters Kluwer's 18,000 global employees participated in user research prior to introduction of the Employee Referral program. Data was collected using employee interviews and surveys with 10-25 questions.
Company Primary Goals and Common Attributes Needed
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Engage and connect employees to the brand and company, building pride
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Enhancing the talent Acquisition operating model
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Foster a culture of feedback & learning
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Strengthening link between performance and rewards
STAKEHOLDER PRESENTATION
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70% of potential users would enjoy and engage with an internal website as a referral tool
Example of Employee Research used to Generate User Requirements and inform design model
program collateral
Current Employee Referral Status to inform attributes needed for adoption
- An average of 11% of all global employees currently make referrals
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100% of employees surveyed would engage with a referral program where there was a monetary award
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650 of 1200 employees surveyed do not know the formal current process to make a referral
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more data
Responsive website
